Future-Proof Your Firm: Get Found First with AI Search
10th February @ 2:00 pm - 3:00 pm
Unlock the future of client acquisition in our exclusive webinar, “Future-Proof Your Firm: Get Found First with AI Search”
Today’s prospective clients don’t just Google “lawyer near me” or “divorce solicitors Chester” – they ask questions directly of AI-powered assistants and expect instant, authoritative answers. 13.1% of Google searches showed up in an AI overview as of March 2025, up from 6.5% in January 2025. This is just how rapidly the online search landscape is changing.
When an AI overview appears, it almost always cites the source of the information. If your firm isn’t optimised to capture those ‘zero-click’ queries, you’re losing out on valuable brand awareness, which could impact your lead generation. Legal is one of the industries experiencing the largest growth share of AI overviews – from January 2025 to March 2025, legal sites appearing within AI overviews increased by 15%.
In this session, you’ll discover how Answer Engine Optimisation (AEO) goes beyond traditional SEO to position your firm as the go-to expert in AI overviews. We’ll walk you through:
· The AI Search Revolution: How conversational, AI-driven search is rewriting the rules of online visibility for legal services
· How to Optimise for AI Overviews: Practical tactics that ensure your content is surfaced in “quick answer” and featured-snippet formats
· Building Trust & Authority: Leveraging online reviews and thought-leadership to earn search-engine confidence
· Live Q&A: An opportunity to get your specific questions answered by our experts.
Join us to learn how to integrate AEO into your digital marketing strategy, so you can increase brand awareness and capture more qualified leads, outrank competitors in AI-powered SERPs, and future-proof your firm’s growth. Reserve your spot today and turn questions into clients.
Speaker Overview
Hannah Spelman – Head of SEO – as head of SEO, Hannah specialises in helping law firms and other businesses maximise visibility in Google’s evolving, AI-powered search results.
Kate Smith – Client Services Director – Kate works closely with law firms to ensure that they are generating a strong ROI from their online presence.
For more legal marketing advice, visit I-COM’s website here.
This webinar will be hosted on Zoom, sign up below and a link will be sent to you in due course.
Book your place by clicking this link
