Mastering LinkedIn: An overview for Lawyers to Showcase your Practice, Make Influential Connections and Secure New Clients
22nd October 2025 @ 12:30 pm - 1:00 pm
LinkedIn has over 1 billion members in more than 200 countries, with three out of four of those members driving business decisions.
It is an interactive online directory of every future client and referrer you may wish to know, presented in an environment that fosters legitimate business relationships. Nevertheless, how you use LinkedIn is key to how effective you will find it.
Rachel Tombs, ex-lawyer and founder of Links2Leads and Orion Legal Marketing, will show you how to tap into the power of LinkedIn so you can expand and cultivate your network and ultimately obtain more work. Topics she will cover will include how to optimise your profile so that you come top of search results; find key contacts; build a network; engage with your target market; showcase your expertise and knowledge; and keep front of mind by writing insightful and shareable content.
Using LinkedIn should be part of your regular business routine. Rachel will illustrate how spending a few minutes engaging with LinkedIn each day can help you connect and collaborate with other professionals, build rapport and win new business.
Rachel Tombs was a practicing Solicitor for 15 years at both large city firms and smaller regional practices before she set up her own marketing agencies focused solely on the legal industry – Orion Legal Marketing. Rachel’s deep knowledge of the legal sector combined with her business development and marketing expertise means she is perfectly placed to show law firms how to market their services in a way that attracts and retains the right clients.
Since running her own marketing agency Rachel has worked with numerous law firms and barristers’ chambers delivering bespoke and effective marketing and business development services. Rachel has won a national award and two regional business awards in recognition of her expertise and commitment to helping others succeed. She has been featured in a number of legal publications including the Solicitors Journal, Sole Practitioners Group Journal SOLO magazine, CILEx Regulation, Counsel etc.
Book your place here >>> Marketing for Lawyers