Why Business Development is everyone’s business
3rd June 2025 @ 10:00 am - 11:00 am
What You Will Learn
In many firms, a small subset of individuals drives most business development. However, firms would benefit if a broader range of people contributed to business development activities.
Many people excel in their core roles but feel less comfortable with the idea of developing business.
Developing current client, prospect, and referrer relationships is a long game. When done effectively and positively, it yields strong rewards in terms of business development outcomes.
In this session, Joanna Gaudoin will explain:
- Why having more people contribute to business development matters so much
- What you and your colleagues need to consider to develop existing clients and new business to improve your firm’s revenue.
Joanna will cover the key skills to win new business, including highly practical guidance, to strengthen business development skills and develop those crucial relationships.
A Little Bit About Joanna
Joanna Gaudoin runs Inside Out Image. She specializes in helping lawyers in three key areas:
- To excel at professional relationships in all work situations
- To be the best they can be and fulfill their potential
- Ultimately to improve the performance of their firm and to progress their careers.
Who Joanna works with
Joanna works with individuals, firms via group sessions, and speaks at events to help individuals move forward from where they are. This includes being promoted, dealing with new aspects of a role following a promotion, handling challenging relationships, developing client and prospect relationships, managing others, and building their profile and network in the market.
Fundamentally, her work helps people consider how they engage with others at work and improve their communication to relate to others in different work scenarios effectively and positively. This helps build better professional relationships and achieve their objectives. She is the author of Getting On: Making Work Work and a co-author of two books published by Globe Law and Business: Business Development for Women Lawyers and Essential Reads for the Modern Lawyer.
